This assessment is the start of your Strategic Marketing Plan that will be used throughout the course. Starbucks will be the company to use for this project. While you will base your plan on this actu
For this assignment, you will conclude your marketing plan by developing your hypothetical company’s integrated marketing communications strategy. The
For this assignment, you will conclude your marketing plan by developing your hypothetical company’s integrated marketing communications strategy. The categories for the communications strategy include traditional, digital, social media, and cause-related marketing. You will also create a video to advertise your product or service as a social media influencer. Note: You