- What new insight learned about marketing in this course is your most important take away from this class?
- What did you learn from the course that will help you prepare for your doctoral project?
- What would you, personally, do differently?
- How do you intend to apply your learning to your doctoral project?
- This is a personal reflection in which references are not required. If references are used, limit them to no more than two.
Ethical Decisions and Digital Leadership The Four-Way Test HISTORY OF THE FOUR WAY TEST The Four-Way Test was conceived by
Ethical Decisions and Digital Leadership The Four-Way Test HISTORY OF THE FOUR WAY TEST The Four-Way Test was conceived by Herbert J. Taylor, a Chicago .and president of in 1954-55. He applied The Four-Way Test to the operation of his company with remarkable results and subsequently shared it with others.