The Walt Disney Company Harvard Business Publishing

Note: Do not use outside sources (the “right/real answer” isn’t relevant) QUESTIONS: 1) Why has Disney been successful for so long? Be as detailed as possible, using course concepts. 2) Corporate Strategy determines the boundaries of the firm along three dimensions. How Disney did with each of them under CEO Eisner. 3) Eisner ended up receiving $203MM in stock options when he left. Did he deserve it? Why/why not? Be as quantitative in your answer as possible. 4) According to the book, how can you tell if a diversification strategy is working, generally? What’s the key in this regard for Disney, going forward?


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