Cereal Marketing

b) Cereal Marketing Project

A major manufacturer of cereal has hired you to develop a brand new cold breakfast cereal. The company wants to sell this product to 3 to 6 year-old children. As a marketing specialist you have to: Part 1 – Identify your target market by utilizing segmentation, targeting, and positioning strategies.Part 1 should be 2-3 pages of content and 1 page of references. You must apply APA formatting style only for in-text citations and references. Do not include a cover page. Submit each paper as a Microsoft Office Word file (if you use a Mac, make sure to change your format to be compatible with Word). Use Times New Roman size 12, double-spaced. Do not cite Wikipedia. It is not a reliable resource. Wikipedia, however, may help lead you to other credible sources. Do not include useless facts and statistics for the sole purpose of reaching a page limit. Part 1 should cite the book and have a minimum of 3 external sources


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