Conducting a survey within any organization is an essential examination and analysis process that provides insight into target markets, specific techniques and or data to make business decisions (Hiyari, 2021). Defining the population for a study involves two separate decisions: what unit to study, and the boundaries of the population (Displayr, n.d.). Commonly used units utilized within the population portion of this survey include, users, households, consumers, businesses, etc.. (Berkowitz, 2016). In this case the population assessment would be best made on family practitioners that are qualified during the current year within the region the survey is taking place.
A sampling frame is a database and/or list that can be used to identify quantitative and/or qualitative measures, which provide market research for a specific project, source and/or clientele (Sample Unit, n.d.). A data list and/or record of family practitioners that are associated to a national association in accordance with their geographic locations would be an appropriate suggestion within this case. A sampling unit within marketing research can refer to any type of person and/or thing that is being researched (Berkowitz, 2016). This sampling unit is more of a singular value within a database provided through research conducted (Sample Unit, n.d.). The specific geographic locations in this research example, would be appropriate for a sampling unit, as it offers sizes for grouping methods (Displayr, n.d.).
A sample is designed by collecting data from the target population which in this scenario would be the family practitioners who did not choose to specialize in pediatrics after graduation. The population is defined as “the entire group that you want to draw conclusions about” (Bhandari, 2020). The population for the practitioners that did not choose pediatrics as their specialty includes the family practitioners who were qualified to specialize in pediatrics nationwide but did not choose that specialty after graduating from American Academy of Pediatrics.
Sampling frames is a way to put all possible sampling units together and “the specific group of individuals that you will collect data from” (McCombes, 2022). In this scenario, there is no list of the family practitioners that did not specialize in pediatrics, but samples could be collected from the graduates of many medical colleges in a specific area and gather those samples as one to get a sampling frame. The sampling frame can also be done by accessing the practitioners that are a part of a national association such as American Academy of Pediatrics and determine those who did not choose pediatrics as their specialty in a certain geographical area.
The sampling unit is either an individual or a company sample, which in this case is newly graduated family practitioners who did not specialize in pediatrics after graduation. A sampling frame that can be used would be cluster sampling which “is a probability sampling method in which you divide a population into clusters, such as district of schools, and then randomly select some of these clusters as your sample” (Thomas, 2022).