Corporate social responsibility is a broad concept. Explain the dimensions

 

  • Corporate social responsibility is a broad concept. Explain the dimensions of social responsibility. What actions should organizations take to maximize each dimension of social responsibility?
  • What is the relationship between social responsibility and organizational success and profitability? What evidence can you provide to support your position?
  • There are several potential ethical issues related to marketing strategies. Identify a recent ethical dilemma facing a marketing organization. Describe the ethical situation and the consequences for the organization, its customers, and its other stakeholders. How could the ethical dilemma be avoided?
  • Many organizations have a code of ethical conduct. Find an organization’s code of ethics and assess the code’s ability to enhance ethical decision-making within its organization. What revisions do you propose for the organization’s code of ethics?
  • Considering the many factors that may influence consumer brand preferences, how important is it for a brand to be recognized for social responsibility? How can we formulate the return on investment for CSR?
 

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