Instructions: Read the case file (attached below) and thoroughly answer

Instructions:
Read the case file (attached below) and thoroughly answer the 3 questions (included below) at the end of the case study file in a 2-3 page Word document. Provide support for your position. Provide at least 2 external cited references and a bibliography.

Questions:

1. How was social media related to Nasty Gal’s business model? To what extent was Nasty Gal a “social” business?

2. What management, organization, and technology problems were responsible for Nasty Gal’s failure as a business?

3. Could Nasty Gal have avoided bankruptcy? Explain your answer.

 

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