Module 4 Assignment 1: Intensity of Distribution
Overview:For this assignment, you will create an infographic which describe several options for distribution of products throughout the market. Please follow the instructions below.Instructions:In Module 4, we learned about marketing channels for getting products from manufacturers to consumers, and we learned about different distribution strategies.
- Create an infographic which differentiates and explains the distribution strategies relating to intensity of distribution:
- Intensive distribution
- Selective distribution
- Exclusive distribution
- In your infographic, be sure to provide enough details to distinguish between each strategy.
- In addition, provide an example of an existing product or service that utilizes each type of strategy (you may not use the examples from your textbook).
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