Read Case(attached)-Case write-up questions: 2 pages
1. How did TikTok develop network effects within China? Could this strategy be used to grow TikTok in other countries such as the United States? Why or why not?
2. Did the network effects enjoyed by TikTok in China give it a competitive advantage to expand globally? Why or why not?
3. How important was the acquisition of Musical.ly to TikTok’s growth in the United States? If TikTok wanted to accelerate their growth in the United States, should they consider growing inorganically again? Why or why not?